EN / UA / RU / PT
RICOS AGENCY

Facebook and Instagram Targeted Ads

Social media advertising to attract new audiences,
leads, and sales.

We set up and manage Meta Ads campaigns across Facebook and Instagram. We define target audiences, test ad offers and creatives, track conversions, and optimize campaigns based on performance data.

Facebook and Instagram Ads to Attract New Audiences

Targeted advertising allows you to display ads to potential clients on Facebook and Instagram based on available audience demographics, behavior, and interaction with your business.

Unlike Google Ads search advertising, where the user enters a specific query, social media ads help introduce your offer to a new audience and re-engage users who have already interacted with your website or social media pages.

We define advertising goals, audience segments, campaign structures, and ad formats, after which we launch testing and optimize ads based on data.

The Meta ad budget is not included in the service cost and is paid separately.

When Should You Use Targeted Ads?

  • 01. You need to attract a new audience
    Facebook and Instagram allow you to display ads to users who haven't searched for your product or service yet, but may be interested in them.
  • 02. You need leads and inquiries
    Ad campaigns can be set up to generate leads, messages, website traffic, and other target actions.
  • 03. You need to promote a visual product or service
    Instagram and Facebook are well-suited for offers that can be effectively showcased through photos, videos, Stories, Reels, and other ad formats.
  • 04. You need retargeting
    You can re-engage audiences who have already visited your website, interacted with your ads, or completed other trackable actions.
  • 05. You need to scale ad campaigns
    After testing audiences, offers, and creatives, you can increase the budget on high-performing combinations and gradually expand reach

What is Included in Targeted Ads Setup?

  • Defining Advertising Goals

    We discuss your product or service, target actions, location targeting, and ad campaign objectives.
  • Audience Selection

    We segment potential clients and identify target audiences to test ad offers.
  • Meta Ads Setup

    We check or set up the ad account and basic parameters required for campaign launch
  • Campaign Structure

    We organize campaigns and ad groups based on audiences, offers, and advertising goals.
  • Ad Creatives

    We determine the necessary formats and work with agreed ad materials for Facebook and Instagram.
  • Conversions & Meta Pixel

    Where possible, we set up or verify Meta Pixel and tracking for key user actions.
  • Launch & Testing

    We launch campaigns and test audiences, ad offers, copy, and available formats.
  • Ad Optimization

    We analyze spend and results, turn off low-performing variations, and reallocate budget to top-performing campaigns.
  • Analytics & Performance Control

    We track key ad metrics, leads, and other available conversions to determine next steps.

Meta Ads Launch Terms

Facebook and Instagram ad setup from €350


The initial cost includes preparation, setup, launch, and management of ad campaigns for 30 calendar days from the agreed start date.


The preparation, setup, and launch period is included within these 30 days. The volume of campaigns, audiences, ad categories, and required settings are determined based on your product, target geography, landing pages, and business goals.


The Meta ad budget, production of additional photo or video materials, paid services, and additional work are paid separately.

Advertising Services and Estimated Pricing

Choose an advertising channel based on your business goals. Google Ads and social media advertising can be used separately or together.
*Указана первоначальная стоимость. Рекламный бюджет оплачивается отдельно. Финальная стоимость зависит от количества рекламных направлений, кампаний и работ.

Need Facebook and Instagram Targeted Ads?

Tell us about your business, product, or service and your advertising goals. We will identify potential audiences, campaign formats, and the necessary scope of work before launching.
Targeted advertising from €350

Facebook and Instagram as
a Customer Acquisition Channel

Targeted advertising helps you work not only with existing demand, but also find new audiences, test ad offers, and re-engage users who have already interacted with your business.

For consistent ad performance, offer quality, landing pages, ad creatives, accurate conversion tracking, and regular campaign optimization are essential.

If your business needs to work across multiple channels at once, Facebook and Instagram ads can be combined with Google Ads, SEO, and website improvements as part of comprehensive online business promotion.

Request for a free consultation
Fill out the form and get a 15% discount on our services
By clicking on the button, you consent to the processing
of personal data and agree with privacy policy